GrowHealthy - Accelerating cannabis commerce to warp speed

My name is brian metros.

Accelerating cannabis commerce from zero to a 3,000% increase in online sales in under 3 months.

The Challenge

Design a customizable and adaptable cannabis-industry-friendly commerce system that delivers on key marketing objectives and end-user experience while being easy to maintain and manage internally across 50+ brick & mortar retail locations.

Tales from the work

Cannabis, being still federally illegal in the US, welcomes unique obstacles when you want to sell online.

The big boys like Shopify literally want nothing to do with the cannabis industry. I’m sure their lawyers cringe at the very uttering of the term. Which is why we had to concieve of an open-source method to not just list cannabis products, but also attend to all of the needs of an enterprise level operation—

3 Mistakes to Avoid When Marketing Cannabis Online.

Luckily for you, I have navigated these tumultuous waters and if you pull up your chair, I can save you some of the pains I had to learn the hard way.

Overcoming the unseen challenges in re-platforming cannabis ecommerce

Everyone loves a good success story. Especially one that ends in mind-numbing revenue numbers.

How I drove Success

Extensive feature planning and scoping
UI / UX design & direction
Ecommerce system design and managment

Product photography revitalization & direction
Dynamic sales & promotions across entire enterprise
Identity & brand design for a new house of brands

The results speak for themselves

0 %

Increase in store revenue

New Customers added in
 first 3 months

0 %

Increase in online orders

House brands developed &  launched

Credit where Credit is due

No one does anything alone. And to suggest such is not only foolish but disprespectful to all others involved. I’ve been blessed to work with great teams and it’s my honor to acknowledge them.

All work was performed at Pocket Made. My role included:

Head of front-end engineering and strategic development
Creative director for design and UX, and Marketing Strategy
Motion Graphics and Video Design
Graphic design and production, photo production

The folks who drove it home with me…

ECD / Chief Strategist:
Jeffrey Hyman
Head of Engineering:
Sean Desmond
Project Manager:
Leo Raderman