Going all-in on creating suncare that feels good, does good, and leaves good behind.

The Challenge

Project Reef came to me with a noble cause. A desire to help people protect themselves from the sun, while also protecting the oceans and our precious coral reef systems.

You may not know this, but most suncare products contain chemicals that are extremely damaging to marine life, coral reefs in particular.

Project Reef comes in with new formulations that give sun lovers supreme protection while also protecting and cleaning up the oceans.  

How I drove Success

  • Creative Project Leadership

  • UI / UX design & direction

  • Content development & copywriting
  • Groud-up infromation architecture

  • Shopify development & oversight

  • Asset production & implementation

  • App & partner integrations

  • Creative Technology & Animation

Shopify ecommerce, while cleaning the oceans. What's not to love?

Born on the island of Maui, Project Reef embodies the island’s spirit and heart, while advocating for sustainability, wellness, and a profound love for our ocean community.

They prioritize caring for one another and nurturing their Āina (land that feeds) – from the vibrant coral reefs to the fertile soil – recognizing that these precious resources sustains families and unites communities.

Why CLV is an Important Metric to Track.
By focusing on CLV, you can make informed decisions about marketing, customer retention, and service strategies to boost revenue and build lasting customer relationships.

Complete UX design of responsive web components