Let’s just start off by saying I love working with Proctor & Gamble. We’ve been through several projects and it’s always been a pleasure. It’s rare that you get so large players in the game interested in the more avant-garde ideas, but when you do there is usually a catch.
In this case we had an amazing team to collaborate with alongside a less-than-ideal development crew. Nothing to wet the bed about. In the end it’s all about solid ideas and great communication.