Building a more comforting place to discover restorative sleep.

The Challenge

Make the best shopping experience possible with a third-party development team who is 5 time zones away using a predetermined, less-than-ideal infrastructure.

Cool like the underside
of your pillow.

Let’s just start off by saying I love working with Proctor & Gamble. We’ve been through several projects and it’s always been a pleasure. It’s rare that you get so large players in the game interested in the more avant-garde ideas, but when you do there is usually a catch. 

In this case we had an amazing team to collaborate with alongside a less-than-ideal development crew. Nothing to wet the bed about. In the end it’s all about solid ideas and great communication. 

How I drove Success

  • Creative Project Leadership 

  • UI / UX design & direction

  • Ecommerce system design and managment

  • Product photography revitalization & direction

  • Editorial content system establishment

Credit where Credit is due

Crediting those who helped bring things into fruition is very important to me. Loyalty and honor should never be lost, and I always take this to heart. In the wise words of Rex, owner and operator of Rex Quon Do, “No more flyin solo. You need someone watchin’ your back at all times!”

All work was performed at Pocket Made

  • Lead UX Designer and Content Architect
  • Creative Director for Visual Design and Asset Production 
  • Motion Graphics and Video Design
  • Graphic design and production, photo production

The folks who drove it home with me…