My name is brian metros.

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Re-platforming one of the largest cannabis multi-state operators in the country.

The Challenge

Architect and design a headless ecommerce system that is able to support multi-state operations, seamlessly navigate complex and constantly changing compliance regulations, while serving many different brick-and-mortar locations per state, with a huge focus on easy content management of the system by regional admins.

How I drove Success

  • Lead the planning, scoping, design, and execution of the digital commerce platform

  • Complete digital design system overhaul

  • Prototyping, direction, and oversight of Google Play & App store friendly cannabis apps.

  • Creative leadership of a vast team of project managers, designers, and developers.

  • Conception & development of next-generation dynamic 3D product image creation tools
The results speak for themselves
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Retail stores converted to the platform

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Products maintained and managed via Headless CMS

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Revenue increase year over year to $119.6 million

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House brands developed & 
launched

In the world of big, multi-state cannabis operators, there are few larger or more amazing than AYR Wellness.

Working with small dispensaries or growing dispensary chains is a passion and brings it’s unique challenges. Designing for a mult-state operator, with tens of thousands of skus, dozens of content admins, all kindling a blazing desire to rise to the top of the pack has been one of the most fulfilling projects of my career. 

Great Cannabis Product Photography
Great cannabis product photography, implemented at scale.
It doesn’t take a marketing genius to understand that if you present well executed, consistent, and branded product photos you will build dispensary legitimacy and attract more consumers.
Read Story…
Building Better Cannabis Product Filters.
You can have the most horrendous visual design, but if you do a great job with cannabis product filters, you will see your sales increase. You will see return customers.
Read Story…
Credit where Credit is due

No one does anything alone. And to suggest such is not only foolish but disprespectful to all others involved. I’ve been blessed to work with great teams and it’s my honor to acknowledge them.

All work was performed at Pocket Made. My role included:

  • Senior Creative Director for visual design, user experience, and Marketing Strategy

  • Motion Graphics and Video Design

  • Graphic design and production, photo production

The folks who drove it home with me…

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